Senior Product Marketing Manager
職務說明:
1.Lead global go-to-market strategy and messaging for new and existing products.
2.Follow and analyze market trends to position products.
3.Developing positioning that differentiates the product in the market.
4.Creating sales and marketing materials to support internal teams and promote the product externally.
專長條件:
1.Technical Expertise
•Deep understanding of IPC technology: A solid grasp of industrial PC hardware, software, and applications.
•Familiarity with industry standards: Knowledge of relevant standards like Intel’s roadmap.
•Technical writing skills: Ability to create clear and concise technical documentation, such as datasheets, whitepapers, and presentations.
2.Market Knowledge
•Industry trends: Stay updated on the latest trends, challenges, and opportunities in the industrial PC market.
•Competitive landscape: Analyze competitors' products, pricing strategies, and market positioning.
•Customer needs: Understand the specific requirements and pain points of various customer segments, including manufacturing, automation, healthcare, and transportation.
3.Marketing Skills
•Product positioning: Develop compelling product positioning statements that differentiate IPC products from competitors.
•Go-to-market strategy: Create effective go-to-market plans, including target market identification, messaging, and channel strategies.
•Demand generation: Implement marketing campaigns to generate demand and drive sales.
•Market research: Conduct market research to gather insights and identify new opportunities.
4.Additional Qualifications
•Experience in the IPC industry for 10 years or above: Proven track record in product marketing for industrial PCs.
•Project management skills: Ability to manage multiple projects simultaneously and deliver results on time.
法定權益:
享勞、健保、勞工退休金提撥 / 其它依勞動基準法、性別平等工作法、全民健康保險法等規定之相關福利
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